Yes it is. LinkedIn is the most recognized professional online networking platform and the number of users is increasing daily. It is believed that over 95% of recruiters and hiring managers use LinkedIn either to find qualified candidates for positions or verify candidates’ background and experience. If your name is typed in to Google, your LinkedIn profile is typically one of the first results of that search.

LinkedIn is a valuable tool in career development, job searches, and networking, as it can be used as an online resume or portfolio, depending on the information included in the profile.

For more info on how to build an effective LinkedIn profile, see our LinkedIn Upgrades YouTube series.